Ebook cover design $59 and we’ll work with you to get a cover you like.
Landing pages usually have one purpose-to encourage a website visitor to answer to a desired Call-To-Action like sign up, subscribe, make a purchase, and more. It doesn’t matter what business you are running whether it be an SEO agency or a Website development company, a good landing page is essential for successful marketing. A Landing page is key tools necessary to drive conversion for businesses. Marketers utilizes the powers of these pages to generate quality leads, build customers and even build brand loyalty. This tool has proven effective in collecting information from visitors and successful converting them by selling of products to or services. A good landing page ensures that most visitors perform the desired action on the landing page. One vital aspect of using landing pages is paying keen attention to analytics. This helps provide insights about how to improve performance. Finding the right balance between design aesthetics and high conversion may take a little practice. For example, having a landing page full of text and little to no images or video generates low engagement and by extension, low conversion rates. Marketers looking to gain insights on improving the effectiveness of their landing pages ask questions like;
Does change in marketing trends affect the effectiveness of landing pages?
If landing pages convert well is there any need for a redesign?
This article exposes 5 important signs that clearly indicate your landing page requires a redesign. If your landing pages work fine, there may not be a reason to change. But when you notice any of the signs below, it’s time to effect some changes.
It is possible one of the reasons you are reading this article is the fact that the conversion rate of your website has dropped and you are wondering what to do. Conversion is the main purpose of creating landing pages. When the landing page conversion rate becomes low, it is a clear indication you need to redesign. Low conversion rates may be a direct effect of poor design or mediocre page content. However if the page once converted at a high rate, it is possible the page may becoming obsolete. To find out how to measure the conversion rate of your landing pages check out this Article. It is necessary to keep track of your conversion rate in order to tell when it drops. When the general conversion rate of your entire website is dropping, it has become absolutely necessary to effect changes as soon as possible. Where page design or content is the problem, adding graphics or video content can improve conversion rates.
For pages to function optimally there are certain elements that are required. Landing pages require certain essential elements and with one or more is missing, there is a need to include them. Some of these elements include a headline, an image or video, text, a CALL-TO-ACTION button, and a form.
A headline is what explains what the offer is, supported by the text and image. Forms are for collection of information and the call to action button directs the visitor on what to do on the website. Remember not to add other unnecessary elements to the landing page as this may overwhelm the visitor. It is also important to ensure an image is part of the content; this way, the page looks more visually pleasing.
The 5-second blink test has gained sufficient popularity amongst website developers in the past decade. It is referred to as the first 3 to 5 seconds a website visitor lands on a page and makes a decision about their next action. They may decide to leave or go further into the website. To pass the test, it is expected that more visitors get the urge to continue on the website by performing a certain task like; fill a form, or click on a link. When more visitors decide to leave the website on their first 5 seconds of arrival, it is a clear indication there is a need for a redesign. To try out the test visit UsabilityHub to discover how the landing page performs. Is it possible people aren’t converting because they do not stay for more than a few seconds?
Leads are supposed to be followed up by sales representatives in order to encourage them to become paying customers. Where your landing page generates little or poor leads, it is time to back to the drawing board. Some these actions may be helpful in improving quality of leads
When you make the adjustments above and the quality of leads does not improve. It is inevitable to get a landing page redesign.
It is evident that the era of mobile devices is here, and it is here to stay-at least for now. A landing page should be optimized for mobile because bulk of the traffic websites get is from mobile devices. In this era of responsive design, it is like shooting yourself on the foot when your website is not optimized for mobile. It is advised to check landing pages on mobile to ensure the user experience is not limited. Where there are complications with mobile access to your landing pages, it is a sign your page is stuck in the past. If your business wants anything; it is to foresee the future needs of customers and satisfy them- not remain stuck on an unresponsive web page in the past. Hence, the need for a redesign!
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.
We’ve been doing book covers for Richard Dorrance for five years. They’re on Amazon. Here’s the latest, with the images and the final cover, to be published soon.
Ebook covers $49, print covers $69. Quick turnaraound, discounts available. We work with you to get a cover you like, no charge for proofs. See more of our designs on Pinterest.
A new book cover we created for one of our long-time clients today. Book yet to be published.
Other covers we’ve done for this client. On Amazon.
Four new ebook covers up today at SelfPubBookCovers. Grab one while they’re hot.
Some of our pre-made ebook covers at SelfPubBookCovers
A CreateSpace book published by one of our clients, Robert Dudley, today. We did the formatting and cover.
We did 6 ebook covers for Mr. Higgins in November. He says:
“As an author who has worked on over a dozen books, the need of a creative desktop publisher is central to success in the competitive online world of publishing. Having worked with Cal, I feel fortunate beyond measure to have found a creative force that understands the needs of the author to be able to translate the author’s vision onto the front page. After spending thousands of hours on a book, the value of a subtle yet intriguing book cover is what ultimately makes the difference whether a reader will take a chance on your work. Be wise. Work with a creative director who has the tools to bring your vision into reality. There are many book cover creators out there today so finding a tested producer of quality material is a beacon in the messy marketplace of online publishing. Cal Sharp is the real deal.”
“I can only highly recommend the services of Cal Sharp though I hope your book isn’t the same genre as mine.”
Available at Smashwords.